Investing in holistic sustainability

We activate holistic sustainability by investing in value driven solutions, communications and leaders with great potential to impact their fields. The businesses Srey Invest are engaged in developing solutions for specific client and customer needs, and support their clients move beyond sustainability.

Our investments

Creativa Strategy offers a proven process and evidence-based tools for valuation-driven business development.

Josefin Adolfsson
+46 8 121 319 70

Lumen Behavior is a boutique consulting firm born out of the authentic desire amongst an increasing number of business leaders to shape a brighter future of human well-being.

Natalie Engdahl

Impactpool is a career platform devoted to provide the best possible support to people who want to pursue a career within mission-driven organizations.

Magnus Bucht
+46 8 12 14 78 20

ATR (And The Revolution) missionizes cycling culture, designs, sells and builds personally designed bicycles for people who cycle in the city.

Tobias Adolfsson

other engagements

Advisory Board Member of Menssäkrad – a 100 % women owned company working to period proof public life, starting in Sweden.

Member of the Board of Directors of Make Equal Foundation – equality and diversity experts taking action for a diverse and inclusive professional life. 

Previous engagements

Founder and Chair of Inter Business, a knowledge lab active 2017–2022. Member of the Board of Directors of UNICEF Sweden, The World’s Children’s Prize FoundationEcogainand
Fair Pay


Previous partner of Pondus Kommunikation and The Swedish Institute of Positive Psychology.


Srey Invest
Visiting address:
Åsögatan 154 B, Stockholm, Sweden

Mailing address:
Ekvägen 40, Umeå, Sweden

Instagram: sreyinvest

20+ years of experience in business development, leadership, systems change and sustainability, applied in 70 countries across five continents, have lead up to Srey Invest. Now Srey Invest embarks on a journey to raise the bar for the level of value creation that we expect from businesses – and doing it by example, one solution at the time.

Johanna Hallin, Founder, Srey

Johanna Hallin, Founder
+46 707 631 281