We activate transformation by bridging the gap between intellect and intuition. Srey Invest invests in value-driven solutions, logic-and-lore communication, and leaders who dare to integrate science with existential wisdom.
A strategic venture at the intersection of positive psychology and Nordic tradition.
Northern Lights Tarot is Srey’s flagship project in human sustainability. By integrating the VIA framework of character strengths with archetypal symbolism, NLT provides high-level tools for self-reflection and existential growth.
It is an example of how Srey raises the bar for value creation—moving beyond ESG into the realm of narrative meaning-making.
At the heart of structural transformation lies the alignment of individual talent and global mission. Impactpool serves as a strategic catalyst in this process, supporting people as they navigate their professional ‘ice-breaks’ toward careers in mission-driven organizations. It is an essential tool for those building a world where professional excellence and profound purpose are one and the same.
Magnus Bucht, CEO
magnus@impactpool.org
ATR (And The Revolution) driving lifestyle transformation by missionizing urban cycling culture. By designing and building personally tailored bicycles, ATR supports a conscious shift in how we move through our cities and our lives—prioritizing sustainability, presence, and intentionality in the everyday.
Tobias Adolfsson, CEO
soder.shop@andtherev.com
Advisory Board Member of Menssäkrad – a women owned company working to period proof public life, starting in Sweden.
Member of the Board of Directors of Make Equal Foundation – equality and diversity experts taking action for a diverse and inclusive professional life.
Previous engagements
Founder and Chair of Inter Business, a knowledge lab active 2017–2022. Member of the Board of Directors of UNICEF Sweden, The World’s Children’s Prize Foundation, Ecogain, and
Fair Pay.
Exits
Previous partner of Lumen Behavior, Creativa Strategy, Pondus Kommunikation and The Swedish Institute of Positive Psychology.
Srey Invest AB
Mailing address:
Bölevägen 45, Umeå, Sweden
Instagram: sreyinvest
After two decades of driving large-scale societal change and strategic marketing, Johanna is now focusing Srey’s capital and competence on the intersection of logic and lore. By bringing intellectual legitimacy to intuitive work, she supports the next wave of sustainable leadership: the one that starts from within.
Johanna Hallin, Founder
johanna@srey.se
+46 707 631 281